T SHIRT MARKETING STRATEGIES (POWERFUL Instagram Marketing Tips For Clothing Brands) || HOW TO
T SHIRT MARKETING STRATEGIES (POWERFUL Instagram Marketing Tips For Clothing Brands) || HOW TO
written by Stephanie Rodnez
➡️ Grab my FREE Launch Your T-Shirt Business Checklist here: https://www.purposegift.com/tshirtchecklist
Ready to learn how to start your Christian t-shirt business online step-by-step? Grab my T-Shirt Business Accelerator that shows you how to do do it here: https://www.purposegift.com/tshirtaccelerator
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Want to learn how to use Instagram to sell your Christian t- shirts online? Well stay tuned to the end of this video because I'm going to give you three strategies to utilize the powerful platform of Instagram to find buyers for your Christian t shirts.
Hey, it's your girl Stephanie Rodnez; Founder and CEO of Godlywoodgirl, Creator of the Godlywoodgirl School of Business and my purpose in life is to empower you with the resources you need to achieve your purpose in life. So if you are purposed to be a Christian entrepreneur and you want resources that help you get it done, make sure you subscribe to the Godlywoodgirl YouTube channel. If you're ready to use Instagram to be able to promote your Christian t- shirt business online. Grab your pen and paper we're about to dive in sis.
Relevant Hashtags
So the first strategy to use Instagram to promote your Christian t- shirts online is to use relevant hashtags. Now when we are posting on Instagram hashtags are one of those keywords that people use in order to find content relevant to their interests. So for example, if you're looking for an Eric Thomas motivational quote, you might go to #Eric Thomas and pull up all of his motivational quotes. If you're looking for a hashtag fitness shirts in order for you to wear to the gym, you might do #fitness shirts to find fitness shirts to wear to the gym. You ought to be able to find hashtags that are relevant to your Christian t- shirt so that when people search those hashtags on Instagram, they can find your shirt. Now there's a lot that goes into hashtag strategy. And I'm going to do a further video on using hashtag strategy coming up. So make sure you subscribe to the Godlywoodgirl YouTube channel so that you can get that alert as soon as it comes up.
But really, what you want to do is find a hashtag that's not too competitive, but has a lot of search volume. To find hashtags what I usually do is I just go to the Instagram explorer bar, and I start typing in hashtags that have to do with my T shirt line. And when I find a hashtag, if it's between about 100,000 uses, or to 900,000 users per month, I like to really include those hashtags on my account. Post. But if it's less than 100,000, I tend to stay away from it. If it's more than a million, I tend to stay away from it. Because I want something that has a lot of volume but isn't that competitive when I post my content around it. On Instagram, at the time of this recording, you're able to use 25 to 30 hashtags on your posts. So for every single piece of content you put out promoting your shirt, make sure that it's utilizing those 25 to 30 hashtags. Now, currently, if you use the same hashtags on every single post, there's a rumor that Instagram will shadow ban you, Instagram CEO has come out and said that's not true. They don't shadow ban you. But just in case, don't use the same 30 hashtags on every single post back to back. Have a set of three or four different hashtags. So I have three or four different sets of 30 hashtags that I'll use and just rotate those around your posts so that you're still staying relevant, but you're not telling Instagram that you will spammer.
Another thing to keep in mind when you are posting content for specific hashtags. Make that content rather to the hashtag. Don't just post by my shirt hashtag fitness shirt. No create a post that talks about the best type of shirts where when you go to the gym, make sure the fabric is breathable, make sure the fabric isn't that great color is going to show your sweat stains, right so you feel embarrassed when you're at the gym and get a good workout. Make sure the fabric isn't constricted on your arm so that when you're doing weights, it's not going to rip. So give quality pieces of advice that have to do with your shirt has to do with your hashtag, but then put a little at the very end of it be like: “Hey, and if you want my fitness shirt that fits all of these criteria, make sure to click the link in my bio”.
Clickable Posts
The second way to use Instagram to promote your Christian t- shirts is something that just rolled out and that's absolutely incredible and it's by using clickable post. So recently Instagram and Shopify got together and had a baby and that baby's name is clickable post on Instagram. So basically when you're scrolling on your feed and this post comes up of this beautiful model wearing this beautiful t- shirt that you just have to have, and you click the post, it literally says shop now, and you can click through to that website's Shopify store and make the purchase right there. You don't have to go to a website to find the link. You don't have to dig around and say: “Where can I buy this shirt”? It takes you directly to the Shopify page. Incredible. It's absolutely incredible.
Now, I'm not sure if this feature has rolled out to everybody, but you do need to have a Shopify store in order for this to work. And Shopify does provide a detailed tutorial walking you through how to make those clickable links on your Instagram posts link back to your Shopify website. So Shopify has a free 14 day trial that you can use to try this out. So if you want to try this out, use our free 14 day trial and actually go follow through their tutorial in order to be able to link your Instagram post to your Shopify store. And if you get results, girl go for it. Yes, yes, yes.
Influencer Marketing
The third way to use Instagram to promote your Christian t- shirt business online. It is the most effective, the most powerful and if you have a budget of like 25 to 50 bucks, this is the route I recommend you to go and it is none other than influencer marketing. So what is influencer marketing? Influencer marketing is when somebody has an Instagram feed of about 100,000 200,000 or 500,000 followers, maybe even more and when they have that aggregated feed of followers of people who are interested in the types of shirts that you sell, when you pay that influencer to post one of their pictures wearing your shirt and saying: “hey, if you like my shirt, grab it on my friend's website here or grab it on this brand's website here”. Sis, influencer marketing is so powerful. It is the number one way that I've gotten a massive return on my investment this year so far.
I paid $50 to an influencer on Instagram who had about a million followers in order to shout out my feed that posts lead to about $200 in sales. Now a lot of this is going to have to do with average cart value if you have a sales funnel. If you don't have a sales funnel, get into the Godlywoodgirl School of Business. There, I will show you how to do it. You can get started for just $67. So make sure you get to the School of Business, but a lot of this has to do with you having a sales funnel. I do have sales funnels, but that's $50 less than $200 in sales sis. Where can you get that kind of return on investment for your money right now? It's insane. It's absolutely insane. The thing about influencer marketing is you need to do your homework. Not every influencer is created equal.
Some influencers have paid for followers, so they have fake followers. They have ghost followers. And what that means is they're fake accounts. They're just fake accounts. They're never going to buy anything because they're fake. They're not real. So if you choose to do an influencer marketing campaign, make sure you do your due diligence. Check into that person's Instagram account. Take a look at their post. Take a look at their following count. Take a look at their posts. How many comments are there getting that are more than two words, if people are just saying nice posts? Hmm, maybe not so real. But if people are leaving genuine comments, genuine feedback, then you then you know it's actual it's not a bot. It's an actual person, right? So take a look at their comment to follow a ratio, take a look at their likes to follow a ratio. Go ahead and click on their followers. One of the greatest things about Instagram is it allows you to see people's followers go ahead and click on their followers, make sure that their followers are real. And you can tell if a follower is real if they have a real photo, or if they have a blank photo, if they have a real profile bio, or if it's just two words. I like the beach, you know what I mean? If they have a private account or a public account, and how many followers how many people they're following.
So one of the biggest red flags for me to see that a follower is fake is when they have like 20 followers and they're following 7000 people. To me, I'm like you are a ghost account. This is a fake account. And when I see a lot of those types of accounts on the influencer’s feed. I'm not going to pay for a post, I'm just not. So I have lost money on this before I was about to say the name. I'm not gonna say the name. But there was a certain Instagram account that had I think 150,000 followers, and they only charged so I reached out to them. It's not like they came about me I reached out to them. I found them by doing my hashtag research and doing my influencer research. And this was before I understood that people purchased followers on Instagram. I didn't know people did this at that time. So I was like: “Hey, can I pay you $25 to give me a shout out” and he was like: “Yeah, sure”. And what do I tell you? So he gave me the shout out. He did some other stuff, too. That was so beyond the scope of what $25 was worth. I remember thinking to myself, like why is he giving me all this stuff for $25 sis it was because he had fake followers and he felt guilty for taking my money. That post went out. It got maybe like one like he got zero comments and for a feed of over 100,000 followers that that's impossible unless all your stuff is fake. So I lost my money on that one, but it was a lesson well learned.
So if you're going to use an influencer marketing strategy, do your due diligence, make sure that there's actually engagement on their feed, check their follower to comment ratio, check their follower to likes ratio, make sure that they're actually engaging back with their followers. Also another thing check their posting schedule. So if they batch posts, like there is this one Instagram influencer that I used to post on all the time, but then I guess somebody else took over their social media. And instead of posting one sponsored post at a time, they started posting five sponsored posts at a time. If you know the Instagram algorithm right now, you know that you can only post one piece of quality content at a time because then Instagram is going to be able to evaluate the effectiveness of that post for the first hour and determine how far they're going to actually push it out to that audience. So if you have five posts at a time, you are dividing the algorithm’s ability to be able to show that content to your feed and you're diminishing the reach. So if I'm paying you $50 and you post five different posts at the same time, my reach is going to be like 1000 people, I can get that on my own.
If you've got a million followers, I would like to be able to reach at least 50, or 60,000 of your followers. But I can't do that if you're batch posting five posts at a time. So also take a look at their posting schedule to see how many posts are actually posted at a time. Make sure it's just one at a time, okay. And also, if you're using an Instagram influencer strategy, when you are creating your posts for them to be able to post for you make sure your post fits into the aesthetic of their feed. One of the biggest mistakes you can make is making your posts all about your stuff in your branding and your look, because their follower is used to their aesthetic. So when they're scrolling, they're not scrolling to see that influencers name, they're scrolling to see that influencer’s aesthetic so they can pause because they know that this is an account that they normally engage with.
So you want to make sure that your post fits into that influencers feed not the other way around. So if you're using any of these strategies, please post below. Let me know the strategy you're going try. Let's start a conversation because so many of you guys actually DM me on Instagram, asking me how to actually promote your Christian t- shirts on Instagram and that’s why I really, really, really wanted to record this video. If you're not already following me on Instagram, come on, join the conversation. I am @Godlywoodgirl on Instagram and you're going to be able to see daily devotionals, you're going to be able to see live streams where we read the Bible together, we pray together, we encourage each other and we are a community of sisterhood on Godlywoodgirl Instagram page. I'm hoping to recreate the same exact thing here on YouTube so make sure you follow me on Instagram. And if you're not already subscribed to the Godlywoodgirl YouTube channel, make sure you hit that subscribe button. My goal for this channel is for it to be the number one resource for every woman of faith who wants to live her greatest purpose for Christ as a Christian entrepreneur. And speaking of resources, if you want a plan to be able to help you launch a Christian t- shirt business, you know you want to launch a Christian t shirt business but you haven't you don't know where to start yet, make sure you get my free Launch Your T- Shirt Business Checklist by clicking the link in the description box below. Thanks so much for watching this video. Check out today's featured comment winner. Thank you so much. God bless you and I'll see you here at Godlywoodgirl.
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Ready to learn how to start your Christian t-shirt business online step-by-step? Grab my T-Shirt Business Accelerator that shows you how to do do it here: https://www.purposegift.com/tshirtaccelerator
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If you want to learn powerful t- shirt marketing strategies, stay tuned to the end of this video because I am going to show you four powerful Instagram marketing strategies to take your t- shirt business marketing to the next level.
Hey my name is Stephanie Rodnez, Founder and CEO of Godlywoodgirl and Creator of the Godlywoodgirl School of Business. I am so excited to share with you part 4 of my Launch your t- shirt business series. This one is all about t- shirt business marketing. So if you missed the first three videos in the series, make sure you check them out in the description box below. In the rest of the videos, you are going to get the t- shirt business plan pdf, t- shirt business starter kit, t- shirt business profit formula, and in this video, we are going to talk about t- shirt business marketing strategies.
If you are not already subscribed to the Godlywoodgirl YouTube channel, make sure you hit the subscribe button. My goal for the Godlywoodgirl YouTube channel is for it to be the number one resource for every woman of faith who wants to live her greatest purpose for Christ especially as a Christian entrepreneur. So if that’s you, hit that subscribe button and let’s get started with the t- shirt marketing strategies.
Step 1: Wear Your T- Shirt on Instagram Livestream.
Marketing strategy number one is to wear your t- shirt on Instagram livestream. This is going to sound so crazy but I had no idea how effective it is to wear your shirt, while teaching content about a different thing and people will dm you like: “yo, that shirt was hot. Where can I get it”? That’s exactly what happened with this James 1: 25 Blessed t- shirts. It is one of the brand new shirts that we released here at Godlywoodgirl. I do Instagram livestreams four times a week sharing the bible and I wore it during one of the sessions. All of a sudden, these comments started coming in like: “hey, where can I get that shirt”? I said nothing about it being a new shirt from Godlywoodgirl, I said nothing like it just came out, I said nothing about a launch. I literally just wore this shirt and read the bible.
So, get on livestream, teach a topic that has something to do with the purpose of your shirt collection. Now hopefully, you’ve watched video 1 so you now all about having a purpose of your shirt collection. Teach livestream that surrounds that topic and people will ask you about your shirt. That’s if you’ve done a really good job designing it in a way that they want to wear it.
Step 2: Post Photos of Yourself Wearing Your Shirt.
Powerful marketing strategy number two is to give yourself a little photoshoot and post motivational quotes wearing your shirt. You know how on Instagram, sometimes you will see someone in an image with a little photo box next to them with a quote inside, wear your t- shirt while you have those quotes.
Let the quotes impact people, be powerful for people and organically, they are going to be like: “hey, where did you get that shirt…where can I get one”? You can also post inside the description of the post and be like: “hey, brand new t-shirt collection…this scan code ABC and you can get one by going to my website here”. This is a great way to organically market you shirt, show how fabulous it looks on, and still be promoting your t-shirt collection.
Step 3: Ask Influencers to Promote Your Shirt.
Instagram marketing strategy number 3, this is one of my favorites, is to have influencers promote your shirt. Influencer marketing is one of the best kept secrets for a smaller entrepreneur. It is really funny. These big brands know all about influencer marketing and they are getting all their coins by paying these people to promote their products.
For some reason, sole- preneurs like us forget that influencer marketing is a really effective thing. It doesn’t have to be costly. I know one brand that has over a million Christian followers and all they charge is a $125 for a post. This is a steal! So for me, I just go ahead to take a photo of the shirt and then I send it to them saying: “hey, can you go ahead and post it for me?” and that is the promotion right there. Those are so many eyeballs on my brand new t- shirt.
If you don’t want to pay anything, there is something else that you can do. You can send a sample of your shirt to influencers inside your industry. The thing is, if you are only sending it as PR; public relations, then there is no guarantee that they are going to make a post about your shirt. Even if they do make a post about it, there is no guarantee that they are going to do it.
What I like to do is to pay them to have it guaranteed that they going to post it and you know it once they post it. Either way, influencer marketing is a great way to promote your t-shirt collection. This is because they’ve already built a following of people they love who also love them back. If you’ve done a good job designing your t-shirt to fit your audience, then basically, they will be like: “yeah, I have to get that shirt!” Comment below, let me know if you’ve ever tried influencer marketing and if no, tell me why not.
Step 4: Do a T-Shirt Fashion Haul.
Final, powerful Instagram marketing tip number four is to do a fashion haul. We’ve all seen fashion hauls on YouTube, right? It’s when people go in, buy a bunch of stuff, and then do a haul. They come on screen and explain to you what this shirt is, how it looks on, how they can put it on and how they can style it. Do the exact thing here on Instagram. Instagram live is a real thing sis. You can have your own haul right here on Instagram live.
Show off your shirts, show off how you can pair it together with earrings, necklaces, bracelets. Show how you accessorize it and what kind of shirts it can go with the fabric, material, all that good fit, and all those delicious beautiful things to your audience. When you are done, save the livestream to your phone and upload it to YouTube as its own fashion haul video.
So, you get two for the price of one. Fashion hauls are such a great way to market your t- shirt collection. Don’t be afraid to be your own model. I know one young lady who was like: “oh I need money to pay all these models” and I was like: “no you don’t”. Be your own model.
You are the best sales person for your t- shirt collection because you know the purpose behind it, the meaning behind it, the heart and soul behind it, the research behind it. You are your best salesperson. Make sure you take one of those shirts, put it on and do a fashion haul. Show off the beauty of your shirt.
That’s it for our launch your t- shirt business series. I hope that you enjoyed learning this information as much as I have enjoyed sharing it with you. If you are ready to launch your t- shirt business but you want a step-by-step guide to do it, grab my Launch Your T- Shirt Business Masterclass. It is a step-by-step masterclass which teaches you exactly how to start your t- shirt business from scratch. One of my students took this masterclass and within a month, had her t- shirt business up and running. You can get those same results too. Here’s a little bit more information. You will learn how to:
- Start your online t- shirt business
- Design your shirt
- Manufacture your t- shirts
- Sell your t- shirts online
- Market your t- shirts and so much more.
In addition, you are also going to get
- A digital copy of the replay so you will have it forever.
- A digital “launch your t- shirt business” checklist to keep you on track.
- You are going to get the launch your t- shirt workbook that I just showed you.
As a bonus for signing up, you also get a purpose-preneurship sweatshirt that I offer here at Godlywoodgirl. It is such a cool sweatshirt, I love wearing one of these bad boys. You can grab your copy of the masterclass by clicking the link in the description box of this video.
Thank you so much for watching this video. If you have liked it, make sure you hit the like button below and share this video with at least one woman of Christ who you know needs to learn four new marketing strategies for her t- shirt business. And sis, if you are ready to live in your purpose, comment the words: “I am purpose” below so I can connect with you on this purpose journey. If you are not already subscribed to the Godlywoodgirl YouTube channel, sis, subscribe to the YouTube channel. I am here to empower you with the resources that you need to live God’s greatest purpose for your life, for Christ, especially if you are an entrepreneur. So if that is you, hit the subscribe button, make sure you check out the rest of the videos for this t- shirt series and let me know the series you want to see next. I want to make sure all these videos are centered on you and where you are in your purpose journey. God bless you and I will see you on the next video.
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Want to learn about t shirt marketing strategies? If you want to know how to market your tshirt business and need amazing t shirt marketing strategies to help you do it, this video will show you my t shirt marketing strategies for a Christian t shirt business online. You’ll know my t shirt marketing strategies, and all the best tips for marketing a Christian tshirts business so you can start selling shirts online.
If you’re looking for t shirt marketing strategies and just need a tshirt marketing formula to help you start promoting the business for you designing and selling t shirts online, this video will show you everything you need to know about creating t shirt marketing strategies for a t shirt business start up.
Next time you’re ready to start marketing your own t shirt business, this video will give you the step by step t shirt marketing strategies to help you get started, and you’ll be set up with the best t shirt business ideas for marketing so you can know how to start a tshirt business and market it once it’s launched.
4 Major Points If You Want T Shirt Marketing Strategies:
Tip #1: Make sure the t shirt marketing strategy works for your strengths, not what you hate to do
Tip #2: Take ACTION on what you learn in the t shirt marketing strategies video. Don’t just look at it and put it aside. Actually take action on the steps.
Tip #3: Share the t shirt marketing strategies you learn with others. Research shows that we retain up to 90% of what we teach but only about 25% of what we read, so teach what you learned in the formula to others so you retain the information better.
Tip #4: Make these t shirt marketing strategies work for you. Don’t be afraid to grab a pen and paper and modify these marketing ideas. This is YOUR marketing strategy to use to advertise your own t shirt business online.
Watch the video and to get t shirt marketing strategies that sets you up to start promoting a t shirt business online.
QUICK LINKS
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➡️ Ready to start your t-shirt business? Grab the Launch Your T-Shirt Business Masterclass here ⬇️https://godlywoodgirl.com/products/launch-your-t-shirt-business-masterclass
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https://www.purposegift.com/authortoolkit35031302
➡️Get my free "T-Shirt Business Checklist here ⬇️
http://bit.ly/christiantshirtbusiness
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RESOURCES:
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➡️ Ready to start your t-shirt business? Grab the Launch Your T-Shirt Business Masterclass here ⬇️https://godlywoodgirl.com/products/launch-your-t-shirt-business-masterclass
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FREE RESOURCES
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➡️Grab My FREE Christian Business Toolkit Here⬇️ https://www.purposegift.com/businesskit
➡️Get my FREE "Write Your Book Checklist here ⬇️ https://www.purposegift.com/authorchecklist
➡️Get my FREE "T-Shirt Business Checklist here ⬇️ http://bit.ly/christiantshirtbusiness
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ONLINE COURSES
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ABOUT GODLYWOOD GIRL
Hey sis! It's your girl Stephanie Rodnez, founder & CEO of Godlywood Girl, and I want to welcome you to the Godlywood Girl sisterhood. If you're a woman who loves the Lord and wants to live His greatest purpose for your life as a Christian entrepreneur, then I created this website especially for you.
I started Godlywood Girl in 2013 as a way to help myself heal from the heartache and trauma of failing at my first business. You see, I was a filmmaker creating movies for Christian youth groups, but a series of bad decisions and mismanagement led to me almost having to declare bankruptcy on my first business.
For two years I sat in depression from the failure of that business, until one day, a video by Dr. ET Thomas inspired me to get back up and step into my purpose again. As a result, I got back to my God-given purpose as a Christian entrepreneur, and Godlywood Girl was born. My goal with Godlywood Girl is to connect you with the resources you need to achieve your greatest purpose for Christ as a Christian entrepreneur.
Whether you're just getting started on your journey, or you're a seasoned purposepreneur in the biz, I want to welcome you to the Godlywood Girl sisterhood. You are my sister, and I can't wait to connect with you online.
xox,
Stephanie (Godlywood Girl) Rodnez
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CONNECT WITH ME:
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